Performance Agency launches Affiliate Manager Plus
Affiliate dashboard set to take the sting out of client reporting
Media agency 7thingsmedia’s stock is rising. With international offices in London and New York, and the highest affiliate industry accolade to their name – crowned A4U Best Agency, 2011 – it’s hard to believe the company was conceived deep in 2009′s recession – by a 26 year old.
Their brand of performance marketing has won luxury clients such as Liberty of London, Ted Baker, Agent Provocateur, Fashion Rocks, and GANT, but the agency’s quest to stay ahead of the curve sees them launch their own software to both enhance client performance, and to make themselves a more attractive proposition to brands both locally, and across the Atlantic.
The software is Affiliate Manager Plus (AMP), an affiliate dashboard that takes the sting out of client-reporting.
Founder and Managing Director Chris Bishop (now 28) is proud of the software development:
“Affiliate managers are well used to the necessary number crunching and data evaluation that comes with client-reporting. But compiling and presenting them takes a considerable amount of time.
“Affiliate Manager Plus was written by developers who trend the financial services markets so along with reporting, it shows live market metrics and helps forecast and evaluate campaigns in real time. It instantly fixes merchant data into the desired format, offering additional analysis on all facets of a merchant’s performance: trends, margin, and where the gaps are.
“Programmes like Agent Provocateur, Liberty and GANT are working in a competitive space, so the efficiency drive that frees up account managers’ time to work campaigns and not conundrums is beneficial. We’ve already launched Ted Baker in the US and have plans for other clients to follow suit, so having the best software in place to immediately deconstruct data is a big bonus.
“We’ve quickly and rightfully become an agency of choice and Affiliate Manager Plus immediately makes us a more attractive media partner. We saw an inefficiency – a gap that needed plugging – and then developed the software. It will obviously benefit clients, but we’re scaling our own business and AMP is a unique selling point.”
To see Affiliate Manager Plus and its benefits, watch the Afiliate Manager Plus launch video:
